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Services: product design leadership, AI and XR

Experience
the best services.

Design is only powerful when guided by purpose. Strategy turns aesthetics into results.

The power behind every pixel

I strongly believe that only design reinforced by
strategy can provide real results.

The power behind every pixel

Design isn’t just how it looks. It’s how it leads.
I don’t decorate. I direct.

Illustration for Product Design Leadership
01 Services

Product Design Leadership

Design leadership for complex products, full-time or fractional.

  • I lead design teams across regions and stay close to the craft. I set priorities, raise the quality of other designers’ work, and connect design decisions to product and business outcomes. Available as a full-time lead, or as fractional design leadership for teams that need senior direction without a full-time hire.
Illustration for Product Design
02 Services

Product Design

Complex products, designed around human behavior.

  • From startup apps to enterprise platforms, I design flows, interfaces and design systems grounded in behavioral psychology. I work from the first sketch to the final prototype and handoff, so the product is clear to use and holds up in production.
Illustration for AI in Design
03 Services

AI in Design

AI in the design process and in the product itself.

  • I introduce AI into design teams (tools, guidelines and ways of working) and design products where AI is part of the experience. My doctoral research was on AI and human-computer interaction.
Illustration for XR, VR, AR & MR
04 Services

XR, VR, AR & MR

I design realities, not just screens.

  • From VR classrooms to AR installations and mixed-reality showrooms, I blend storytelling with spatial tech to build experiences you don’t just see but feel. For me, XR isn’t the future. It’s the now I live in.
Illustration for Game Design
05 Services

Game Design

I design for immersion, emotion, and decision-making.

  • In gaming, every click is psychology. I craft systems that guide behavior and elevate gameplay to an art form. Mechanics, narratives, and interfaces, all driven by human insight.
Illustration for Brand Identity & Strategy
06 Also

Brand Identity & Strategy

Identity systems, from logo to tone of voice.

  • From logo to tone, from visual grammar to positioning, I build brands as consistent systems that express values and are easy to recognize. A brand is not a look. It’s a voice.
Illustration for Video Production & Motion Design
07 Also

Video Production & Motion Design

App promos, product intros and brand films.

  • Whether it’s an app promo, a cinematic intro, or a brand video, I direct rhythm and visual strategy. Every frame has a purpose, and every second is built for emotion and clarity.
Illustration for 3D & Visualization
08 Also

3D & Visualization

Cinematic sequences, product visualization and game environments.

  • I work in 3D as a visual thinker and builder. Whether it’s a cinematic sequence, product visualization, or a game environment, I combine art and technique to shape form, depth, and storytelling.
Illustration for Web Design
09 Also

Web Design

Complete websites, from idea to launch.

  • From idea to launch, I design and structure complete websites that are clear, bold, responsive and built with intention. Every user journey has a goal and a clear path to it.
Illustration for Industrial Design
10 Also

Industrial Design

Design is how we inhabit space, digital or physical.

  • I’ve created packaging that speaks and interiors that breathe. From spatial storytelling to tactile form exploration, I bring a sense of elegance and precision into the physical world, backed by years of visual intelligence.
DIGITAL DESIGN EXPERIENCE MILIJANA KOMAD